affiliation
AOJ
Art of Jiu-Jitsu (AOJ)
Brazilian Jiu-Jitsu academy brand and team identity founded by Rafael and Guilherme Mendes.
Core Identity
Organization NameArt of Jiu-Jitsu
Common NameAOJ
AcronymAOJ
Organization TypeAcademy brand and team identity
FoundedCirca 2012
FounderRafael MendesGuilherme Mendes
HeadquartersCurrent: Costa Mesa, California, USA
Operational StatusActive
Primary DisciplineBrazilian Jiu-Jitsu (Gi and No-Gi)
Links
Affiliation Model
Affiliation StructureCentralized academy model with a small number of closely aligned training centers.
Branding Naming ConventionsAOJ branding is tightly controlled and usually tied to official academy locations.
Instruction CurriculumHighly structured instruction with emphasis on technical systems, competition development, and youth training.
Footprint
Global FootprintPrimary base in Southern California with limited associated locations elsewhere.